Page 16 • The HERALD • 5th June 2025 v SUPPORT YOUR LOCAL BUSINESSES v How Many Jobs Are You Missing Without Even Realising It? If you’re a solo tradesperson - plumber, electrician, landscaper, roofer - then Dave Ward of PFMR has a statistic that should worry you: Up to 65% of inbound enquiries to small businesses go unanswered. That’s phone calls not returned, website forms ignored, direct messages left unread. Now, ask yourself, if you had responded to all of them, and been able to convert just 1 in 5 into a paying customer, how much more would your business be making right now? That’s exactly what PFMR’s AI Sales Assistant solves. For less than £5 a day, you get your own 24/7 digital employee - no sick days, no missed calls, no forgotten leads. Here’s what it does: · Responds instantly on every channel: SMS, WhatsApp, Facebook Messenger, Instagram and Live Chat on your website · Follows up missed calls within 2 minutes · Starts conversations when someone submits your website form · Collects contact info, asks qualification questions, and even books appointments · Can take booking deposits if needed So, whether you’re up a ladder, under a sink, or nishing up on-site, you’ll never lose another lead. Instead, your AI Assistant is working in the background - turning cold enquiries into con rmed bookings while you’re still doing the job. It’s like hiring a full-time sales team for the cost of a co ee. Discover how the power of AI can help your business grow, today. To see this powerful tool in action, visit PFMR. co.uk for a live demo. Alternatively, you can call: 023 8001 2561 to chat and get your own AI Sales Assistant set up. It’s been a year since we opened our little bespoke cattery in Dibden Purlieu. It has been a huge success, with all the cats thoroughly enjoying their stay. But how do you know how to choose a cattery that’s purrfect for your cat? First of all, and most importantly, David Ward, PFMR Choosing A Cattery by Tracey Smith of The Purrfect Cat Ladies does the cattery have a license? Issued by NFDC, this is not an easy license to achieve, so always double-check when booking. Next, take the time to check out the premises. Before we built ours, we had years of experience looking a er a large cattery, so could use the knowledge and experience from that time. Cats need space and light, requiring warmth in the winter and somewhere cool in the summer. Whilst our cattery has limited spaces, we have a large run for up to four cats in the same family, a double chalet, and a single, which we have purposefully built for elderly or nervous kitties. e cattery is also close to the house, so the cats can watch our daily comings and goings, especially in the summer when we are in the garden. We understand that catteries don’t work for everyone, so e Purrfect Cat Ladies also do pop-in home visits. is has been extremely popular over the past 18 months. If you would like to know more about any of the above, please give us a call on 07769928203, or check out some of our stories on Facebook.
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