7th August 2025 • The HERALD • Page 69 v READ THE HERALD ONLINE: www.herald-publishing.co.uk v LJM Bookkeeping Services I provide a range of accounting and business services to individuals, partnerships, charities and small businesses. I am licenced through the Institute of Certified Bookkeepers for the following services. Bookkeeping, Computerised Accounting Software, Final Year End Accounts, Payroll Management, CIS, VAT, Self Assessment Tax for Individuals and Construction Industry Scheme, Statutory Accounts for Small Businesses including Corporation Tax and related submissions, Holiday cover can also be provided for, hourly rates charged. Please contact Lynda McIntyre Email: ljmbookkeepingservices@gmail.com Telephone: 07774 790543 ASK A PROFESSIONAL Marketing Forecast 2025 Reveals AI Disruption and Data-driven Strategy Top Global Marketers’ Agenda Southampton based, award-winning integrated marketing agency Carswell Gould has launched The Marketing Forecast 2025 – a comprehensive global report that captures the key trends, challenges, and opportunities facing marketers worldwide this year. With contributions from leading organisations including BMW, Ed Gould, Creative Director of Carswell Gould, shares key insights from The Marketing Forecast at the Southampton Marketing Meet-up (Photo: Iggy and Lime) Hexagon, KPMG, and Mammoet, and UK-based brands such as Dstl, Farnborough Airport, and the University of Southampton, the publication reveals that 71% of marketers believe AI will fundamentally change the way they work, and that aligning sales and marketing (58%) and creating brand awareness (48%) top the list of marketing priorities for 2025. With insights from over 200 senior marketing professionals across more than 20 countries, the report paints a dynamic picture of an industry in transformation, shaped by emerging technologies, shi ing consumer behaviours, and mounting commercial pressure. From the growing need to prove marketing ROI (identi ed by 61% of respondents as their critical benchmark) to the integration of generative AI and the ongoing evolution of content marketing, e Marketing Forecast 2025 delivers a detailed outlook for marketers looking to stay ahead globally. Gareth Miller, Managing Director at Carswell Gould, said: “This is more than a snapshot - it’s a forward-looking tool grounded in real-world insight from top marketers across the globe. The Marketing Forecast will help, and hopefully encourage many others, to adapt, respond, and lead in an increasingly complex world”. Giuseppe Sciascia, Technical Director at Carswell Gould, added: “Technology should be the quiet force behind great marketing – simplifying, strengthening, and amplifying what matters. It’s not about having more tools, but about making the right ones work smarter for your team and your audience.” e report also features expert commentary from Carswell Gould’s in-house strategists, delivering practical advice for navigating the rapidly evolving marketing landscape in 2025 and beyond. e Marketing Forecast 2025 is available to download for free from: carswellgould.co.uk/ the-marketing-forecast
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