18th September 2025 • The HERALD • Page 53 v THE NEXT HERALD IS OUT ON 9TH OCTOBER v Victoria: 07503 813594 Daniel: 07584 534818 ANIMAL MAGIC Caring for your animals when you can’t be there Vanessa Rouse ex-RSPCA Inspector Experienced & Insured 07742 848265 www.purlieuanimalcare.co.uk SELF SERVICE DOG WASH 7 days a week 8am-8pm 189 Long Lane, SO45 2PA Forestsidegrooming.co.uk The Cat’s Out Of The Bag: Jollyes Partners With Katkin As Frozen Food Roll-Out Completes Jollyes has joined forces with the UK’s rst and leading fresh cat food brand, KatKin, to become its biggest retail partner to date. e partnership comes as Jollyes completes the nationwide roll-out of frozen food shop-in-shops across nearly all its stores, cementing its position as the UK’s go-to destination for fresh and frozen cat food. KatKin’s 100% fresh, real-meat recipes has now o cially launched in 80 Jollyes stores across Britain. e range will include six delicious recipes, plus variety packs. KatKin’s recipes are cra ed from the highest quality, human-grade meat — including chicken, pork, duck and sh — gently cooked in the KatKin kitchen in Su olk, then frozen to lock in nutrients and keep them preservative-free. Every recipe is formulated by Board-Certi ed Veterinary Nutritionists to be complete, balanced and tailored to a cat’s true carnivore needs. KatKin reports that 95% of cat parents see an improvement in their cats’ health and happiness once they start feeding fresh food, including: • A shinier, thicker coat and fewer hairballs • Better digestion and less smelly poos • Easier-to-maintain weight • More energy and playfulness As a subscription- rst brand founded in 2020, KatKin has built a loyal following of cat parents looking for high-quality, fresh nutrition for their cats. Partnering with Jollyes gives shoppers the chance to try a fresh diet without committing to a subscription, making it more accessible than ever. KatKin’s in-store launch coincides with Jollyes’ ‘big cat takeover’, an ambitious expansion of its cat ranges that has already boosted like-for-like sales by 19% month-on-month, with sales volumes up 38%. Frozen food continues to be a powerful growth driver, with Jollyes reporting a recent 25% sales rise. Its award-winning shop-in-shops now feature KatKin alongside its own Raw & Simple and Lifestage brands, giving cat parents more choice at accessible prices. And Jollyes is betting big that frozen food will fuel its rapid rise — determined to be the number one destination for the growing number of fresh-feeding fans. ese ranges allow pet owners, whether long-time fresh feeders or first-timers, to stock their freezers with quality meals at a ordable prices. Louise Fawcett, Buying Manager at Jollyes, said: “We want to make Jollyes the ultimate destination for catowners across the UK, which is why we’re so thrilled to be bringing Katkin’s fresh cat meals to stores across Britain.” Feiyang Yang, Business Development Principal at KatKin, said: “We make every KatKin recipe with the same care, love and science we want for our own cats. And see time and time again how switching to fresh provides meaningful and lasting change to cat health and happiness. This partnership with Jollyes means more cat parents across the UK can discover just how transformative a fresh diet can be.” Jollyes was named as one of e Sunday Times’ best big companies to work for last year, and this year won the Retail Week Award for Head O ce Heroes following its highly successful raw frozen food roll out. KatKin Fresh Cat Food product range, available in branded freezers in Jollyes stores
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