Herald - Issue 391

Page 30 • The HERALD • 25th June 2020 v ENCOURAGING LOCAL ENTERPRISE v OPEN 9AM-4PM MONDAY-SATURDAY WE CARE, YOU CARE Barratt Homes Southampton division has donated a tablet to Abbotswood Court Care Home in Romsey, Hampshire, to help residents stay connected with friends and family during the Covid-19 outbreak. e tablet will be available for all residents to use to keep in contact with loved ones, which will help to improve mental health and wellbeing. Lea Wintle, General Manager at Abbotswood Court Care Home, comments: “We find that video calling is very well received by families and residents at this time, so an additional dedicated tablet will be extremely helpful to us. Our residents are really looking forward to staying connected with their loved ones – including residents who have families as far away as New Zealand. We are all delighted and grateful for such a gesture from Barratt Southampton”. Tammy Bishop, Sales Director for Barratt Homes in Southampton, said: “As residents at Abbotswood Court Care Home are unable to receive visits from loved ones due to current social distancing measures, residents are relying on technology to keep in contact with friends and family. We hope that our donation will help residents feel more connected to loved ones during these unprecedented times.” As part of its UK response to support the ght against coronavirus, Barratt Homes has also donated £100,000 to the NHS Charities Together appeal which supports 250 NHS charities across the UK collectively as well as donated personal protective items, including thousands of high quality FFP3 face masks, gloves and hand sanitiser, to local NHS hospitals and social care services. e housebuilder has also recently launched a new NHS Deposit Contribution Scheme giving a 5% deposit to help NHS workers buy a new home. Tammy adds: “It is essential for companies like us to donate this essential equipment to where it is urgently needed, and support those who are on the frontline. We are indebted to the NHS and other key workers, and so where we can assist with their efforts and help to save lives, both here in Hampshire and across the UK, we will continue to do everything we can.” Barratt sites now reopened include Hawthorn Meadows and St George’s Gate on the Isle of Wight, Saxon Corner in Emsworth, Highgrove Gardens and King’s Chase in Romsey, and New Quarter and Heritage Quarter in Bordon. Hampshire Housebuilder Keeps Care Home Residents Connected BABY BOOMER BUSINESS BOUNCE BACK According to The Marketing Compass, baby boomers are bouncing back into business - only this time around, they are running their own show. A combination of the Covid-19 pandemic, ultra- low interest rates, children returning to the nest and the realisation that work is good for you is driving this change. New Forest resident Chris Tabb has recently joined e Marketing Compass. Chris and Jenny Tabb have run Burley Fudge in Burley Village for 30 years. “Our shop had to close during the pandemic lockdown period,” Chris commented , “Sowe decided to learnmore about digital marketing. We discovered The Marketing Compass and we have been busy learning about MailChimp newsletters, search engine optimisation and new forms of promotion. Our family business has six members of staff and we make a wide range of fudge flavours, textures, alternative sugar and vegan options.” Fudge can be purchased via: www.burleyfudge.co.uk Chris only just quali es as a baby boomer, by the way. e Marketing Compass is a community of business owners who want to learn more about marketing. Founded 10 years ago by marketing consultant, trainer and author Nigel Temple, e Marketing Compass has an interactive website and runs online workshops. New members can join for free via: www.marketingcompass.co.uk Nigel Temple commented: “Many people think of startups as 20 or 30 somethings who launch some amazing app. We are finding the opposite. The baby boomer generation is keen to learn, they are disciplined and they want to have a successful business of their own. Our oldest member is nearly 80 and we are taking on members in their 50s’, 60’s, 70’s and 80’s. The big change for many baby boomers is digital marketing. There is a lot to learn here including website effectiveness, Search Engine Optimisation, online copywriting, e-newsletters and social media. Traditional marketing disciplines including strategy, customer segmentation, differentiation and brand positioning remain key.” Baby boomers are the generation born between 1946 and 1964 during the baby boom that took place a er World War II. ey followed the Silent Generation and preceded Generation X. Today, baby boomers are between their mid- 50’s and mid-70’s. Chris and Jenny Tabb from Burley Fudge Hampshire residents are being invited to be a part of a rare history project with Hampshire Archives and Local Studies and Wessex Film and Sound Archive, documenting how lives have changed during these extraordinary months of living through a global pandemic. Executive Member for Recreation and Heritage at Hampshire County Council, Councillor Seán Woodward, said : “We are all living through an exceptional time not just in Hampshire, but nationally and globally. As caretakers of documents spanning more than 1,000 years, Hampshire Archives and Local Studies is inviting people to submit their stories for a project preserving details of this unprecedented period.” The ‘Making History’ project is welcoming written, audio or video accounts – anonymous or not – of life during and a er the pandemic. Photographs can also be submitted as well as lea ets, posters, newsletters or similar items issued by Hampshire organisations such as local government, schools, businesses and voluntary or community organisations. A parallel project - ‘Making History: Making Movies’ - is seeking lm content that re ects people’s experience of life generally in 2020. Five minutes of lm (edited, or a straight 5 minutes) can be submitted, to form part of this larger 2-year project to showcase the work of amateur lmmakers from 1920 to the present day. Councillor Woodward continued: “These are really exciting initiatives. Those who come forward can have their snapshot of life in Hampshire in 2020 recorded in the archives for future generations to see, as part of our shared history.” Register your interest in taking part in Making History by emailing archives. enquiries@hants.gov.uk Hampshire Archives and Local Studies, based at Hampshire Record O ce along with Wessex Film and Sound Archive, is currently closed, so please do not bring items, or send items in the post, until they re-open. is information will be available on their website at www.hants. gov.uk/archives For further details about the project, visit www.hants.gov.uk/librariesandarchives/ archives/collections/collecting-covid19- archives LOOKING INTO THE FUTURE - Be a Part of Hampshire’s History as it Unfolds