17th November 2022 • The HERALD • Page 69 v READ THE HERALD ONLINE: www.herald-publishing.co.uk v ASK A PROFESSIONAL Carswell Gould’s Golden Touch at the CIPR PRide Awards Carswell Gould’s creative marketing experts are celebrating a er scooping a prestigious Gold award at the CIPR PRide Awards 2022. e integrated marketing specialists have been recognised for outstanding work on the Watercress Line’s Steam Illuminations campaign, which helped to get the heritage railway back on track a er the Covid-19 pandemic. Carswell Gould received a Gold award for its ‘Let there be Light’ entry in the hotlycontested competition’s Travel, Leisure and Tourism category. Carswell Gould was also shortlisted as a nalist in the CIPR South of England and Channel Islands Awards for its work with the boating charity Wetwheels, which gives disabled people access to the open water. e campaign ‘Making waves for Wetwheels’ 10th anniversary celebration’ attracted great media attention and boosted the pro le of the charity. Creative Director Ed Gould said: “Winning Gold in the highly respected CIPR PRide Awards is a real honour. Being nominated for two successful campaigns for our clients is a tremendous achievement and this a proud moment for all the team.” Carswell Gould’s team created a head of steam to help bring the much-loved Watercress Line back into the public domain following the Covid-19 lockdown period. They worked with the Watercress Line to bring a bit of festive joy to people. Despite the pandemic, the railway was able to put on a unique and fun event for all the family - the world first Steam Illuminations passenger train. With more than 13,000 flashing coloured lights, seasonal music and delicious refreshments, the dazzling event created a magical atmosphere for everybody on the 20-mile round trip from Alresford and Alton. Carswell Gould generated great media interest and the Steam Illuminations was a sell-out. A media launch was attended by the BBC, ITV and Press Association, trade and regional press and the event reached an audience of over 61 million people. CEO of e Watercress Line Amanda Squires said: “Congratulations to Carswell Gould for winning this impressive gold award for its work with us on the Steam Illuminations ‘Let There Be Light’ campaign. We were thrilled to welcome the public back on board for the world first Steam Illuminations event following the lockdown restrictions. Despite the challenges of the coronavirus tier restrictions, it was a delight for everybody at the Watercress Line to see so many people of all ages return and provide them with a magical and memorable experience. Carswell Gould enabled us to reach a wide audience and helped us to get the Watercress Line back in action after the difficult coronavirus lockdown period. We are now back at full steam and looking forward to welcoming more families to this winter’s Steam Illuminations.” Carswell Gould was also a finalist in the Central South Business Awards earlier this month for the SME Business of the Year category – continuing its long-running awards success. Managing Director Gareth Miller said: “Our brand of impactful and creative integrated marketing is increasingly soughtafter, and we are so proud to have won quite a few prestigious awards this year. The recognition of success for our highly engag ing , creat ive campaigns and powerful communications through these awards is testimony to the excellent team here at Carswell Gould, whose ultimate aim is always to help our clients do great business.” Full steam ahead - From left, Carswell Gould’s Marketing Account Executive Paige Burt and Content and Communications Specialist Donna Jones with Watercress Line CEO Amanda Squires, station staff Tom Pattison, Marketing Manager Jules Johns and Marketing Assistant Tom Turner celebrating the CIPR Award win.
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